Social media is word of mouth at scale, powered by the internet. It is real conversations supported by online tools like Facebook, Twitter and Instagram. Facebook has currently over 2 billion accounts, Instagram has almost 1 billion. Almost the entire planet has a social media account and the average person spends 1 hour daily on these platforms and some 3 times that. Your customers are online!
By leveraging online social conversations happening around your brand, your services and happy customers, you will be able to create word of mouth at scale, that will translate into sales. The future of the Internet is social! Social Media should be a part of your business strategy not a separate addition!
– Erik Qualman, author of Socialnomics
“We don’t have a choice whether we do social media; the question is how well we do it”
Why Advertise on Facebook and Instagram?
- Your Customers are on Facebook & Instagram ( over 2.3 billion + accounts on Facebook & Instagram)
- Targeting capabilities are currently the most sophisticated & advanced in the market
- You are able to track important metrics to your business and measure progress so you don’t waste any advertising dollars
- You can still get good organic traffic on Instagram but Facebook Organic Reach is dead! You have to pay to play!
Some of the biggest targeting capabilities on Facebook & Instagram include targeting based on:
- Location/Zip code
- Interests (Wedding sites & Magazines, Facebook pages related to wedding planning)
- Relationship Status (Engaged, Single etc.)
- Job title (Wedding Planner, Event Planners, Doctors, Finance, Real Estate etc.)
- Retargeting Website Visitors / Email List/ People who engaged with a specific type of Facebook Post or Instagram Post and more…