What is Facebook & Instagram Advertising?
Any post on our Facebook or Instagram News-feed that says “Sponsored” is an Advertisement.
This means that a company or organization has strategically targeted you according to:
Facebook has currently over 2 billion accounts, which means that 2 billion people are uploading their information what they like, where do they live in, which college they graduated and pretty much everything Facebook needs to know in order to show relevant Advertisements to them that they are most likely to engage with.
Facebook has also partnered with some of the biggest data companies that provides to Facebook data about purchase behavior, income and more. Some of the biggest targeting capabilities is targeting based on:
Why Advertise on Facebook & Instagram?
- Your Customers are on Facebook & Instagram ( over 3 billion + accounts on Facebook & Instagram)
- Targeting capabilities are currently the most sophisticated & advanced in the market
- You are able to track important metrics to your business and measure progress so you don’t waste any advertising dollars
- You can still get good organic traffic on Instagram but Facebook Organic Reach is dead! You have to pay to play!