Uncorked Greeks is one of the first online shops in the USA, that brings award winning Greek wines, from some of the best winemaking regions in Greece, including organic wines and other indigenous grapes of the region.
The goal of this project includes increasing online wine sales, through raising awareness about Greek Wine in the US market, using tools like storytelling and a powerful content marketing strategy that focuses on providing value to our target audience and build trust with our community.
SOCIAL MEDIA POSTS
FACEBOOK ADVERTISING CAMPAIGN
Goal: Increase Sales during the lockdown of 2020
Facebook Objective: Conversions - (Conversion Tracking Setup to to Optimize Campaign)
Marketing Channels: Facebook, Instagram
Retargeting: Website Visitors, People that have engaged with us on Facebook & Instagram. (Warm Audience - people that already know, like and trust us)
Creative Asset: 1 Image
Offer: Free Shipping
Duration: 7 days
Total Budget Spent: $62
Total Sales: $1018
Customer Acquisition Cost: $5.88