8 Steps to a Successful Facebook Advertising Campaign
With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. Well, stop wondering and start learning how to do it right because Facebook & Instagram Advertising campaigns when done right can have a notable impact on brand awareness, lead generation and revenue. The following list outlines the many reasons why advertising on Facebook is a smart choice for businesses, whether you're a business that's just getting started on social media or a business that's looking for new ways to grow.
Why advertise on Facebook? https://www.facebook.com/business/help/205029060038706
1. Your audience is on Facebook: As mentioned, there are 2 billion people active on Facebook each month. That means you have the opportunity to reach current customers, new customers and people interested in your business or organization.
2. Ads tailored to your specific goals: Facebook offers a range of advertising objectives, so you can choose the options that suit your needs and business goals. You should select the advertising objectives that will help you reach your goals. Whether your goal is to drive engagement on a post, send people to your website or find new leads for your business, there's an advertising objective to help you. Learn more about Facebook's advertising objectives.
Why advertise on Facebook? https://www.facebook.com/business/help/205029060038706
1. Your audience is on Facebook: As mentioned, there are 2 billion people active on Facebook each month. That means you have the opportunity to reach current customers, new customers and people interested in your business or organization.
2. Ads tailored to your specific goals: Facebook offers a range of advertising objectives, so you can choose the options that suit your needs and business goals. You should select the advertising objectives that will help you reach your goals. Whether your goal is to drive engagement on a post, send people to your website or find new leads for your business, there's an advertising objective to help you. Learn more about Facebook's advertising objectives.
STEP 1: Define Objectives & Metrics
Before we take action we need to know where are headed. The first step What are you trying to achieve? Is it sales, local awareness, website traffic ,increase social media engagement, get more followers?
Here is an example.
Here is an example.
STEP 2: Identify your Customers ( Target Audience/ Buyer Personas)
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.
The better we understand our Audience’s interests, goals, problems, fears and phycology, the better we will be able to communicate with them and also add value into their lives with our marketing and advertising strategy. (especially the content we deliver)
Here some methods of identifying your audience:
1) Think of who buys your product or service and who visits your online or actual store ( website & foot traffic)
2) Research your Social Media and Google Analytics Dashboards
3) Look at your followers profiles to get persona ideas
Learn More about Personas from Hubspot!
The better we understand our Audience’s interests, goals, problems, fears and phycology, the better we will be able to communicate with them and also add value into their lives with our marketing and advertising strategy. (especially the content we deliver)
Here some methods of identifying your audience:
1) Think of who buys your product or service and who visits your online or actual store ( website & foot traffic)
2) Research your Social Media and Google Analytics Dashboards
3) Look at your followers profiles to get persona ideas
Learn More about Personas from Hubspot!
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STEP 3: Advertise on Facebook & Instagram
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The Competitive advantage of using Facebook/Instagram Ads to reach your customers over the traditional advertising methods (Radio, Magazine, Billboards etc.) is that you can be extremely specific with who you are targeting.Targeting capabilities on Facebook are some of the most sophisticated & advanced in the market.
Another benefit of advertising on Facebook, is that we are able to track objectives like customer reach, awareness, sales, subscriptions and pretty much any call to action a business will ever need so you don't waste any advertising dollars. Facebook has currently over 2 billion accounts, which means that 1 billion people are uploading their information what they like, where do they live in, which college they graduated and pretty much everything Facebook needs to know in order to show relevant Advertisements to them that they are most likely to engage with. |
Facebook has also partnered with some of the biggest data companies that provides to Facebook data about purchase behavior, income and more. Some of the biggest targeting capabilities is targeting based on:
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