6 Proven Tactics that Increase Engagement on Facebook
What is Facebook engagement and why it’s important for any business?
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples of Facebook engagement are likes, comments, follows and shares, but it can also include checking in to your location or tagging you in a post.
On the technical side of it, when people engage with your posts, Facebook’s algorithm will reward you by extending your organic reach (organic reach is basically free traffic). Facebook has mentioned multiple times that user experience is their number one goal and if your content is helping them keep users engaged on their platform, they will make sure your content is seen by more people.
But engagement is much more than that…
Engagement means “I care, I trust, I want more”…
Whether you are a restaurant owner in Virginia or a local real estate firm in New York engagement matters! The likes, comments, shares on any given Facebook post, is an important trust building indicator between you and your customers.
Either directly or indirectly, one of the primary goals of posting on Facebook and all of the other social media platforms, is to get people interested in your brand, build trust, reach new audiences, create word of mouth, drive quality traffic to your website or landing pages and ultimately create a trusted community of repeat buyers.
Engagement is the first step into the relationship with your customers and the foundation in achieving any business objective. In real life it starts with a face –to – face conversation, on Facebook it starts with a “comment” on an interesting article you posted; and if you can consistently provide value through your content, people will continue to interact with your page, they will share your content and ultimately buy whatever it is that you are selling.
But for most cases achieving real business goals through Facebook Marketing doesn’t happen overnight!
Business Insider mentions that “Marketing expert Dr. Jeffrey Lant states that to penetrate the buyer's consciousness and make significant penetration in a given market, you have to contact the prospect a minimum of 7 times within an 18-month period.”
To penetrate the buyer's consciousness on social media, consistency is key and engagement is an important metric to make sure you are in the right path in achieving your business goals.
So without further a due, here are 6 proven tactics that will help you increase engagement on your Facebook page.
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples of Facebook engagement are likes, comments, follows and shares, but it can also include checking in to your location or tagging you in a post.
On the technical side of it, when people engage with your posts, Facebook’s algorithm will reward you by extending your organic reach (organic reach is basically free traffic). Facebook has mentioned multiple times that user experience is their number one goal and if your content is helping them keep users engaged on their platform, they will make sure your content is seen by more people.
But engagement is much more than that…
Engagement means “I care, I trust, I want more”…
Whether you are a restaurant owner in Virginia or a local real estate firm in New York engagement matters! The likes, comments, shares on any given Facebook post, is an important trust building indicator between you and your customers.
Either directly or indirectly, one of the primary goals of posting on Facebook and all of the other social media platforms, is to get people interested in your brand, build trust, reach new audiences, create word of mouth, drive quality traffic to your website or landing pages and ultimately create a trusted community of repeat buyers.
Engagement is the first step into the relationship with your customers and the foundation in achieving any business objective. In real life it starts with a face –to – face conversation, on Facebook it starts with a “comment” on an interesting article you posted; and if you can consistently provide value through your content, people will continue to interact with your page, they will share your content and ultimately buy whatever it is that you are selling.
But for most cases achieving real business goals through Facebook Marketing doesn’t happen overnight!
Business Insider mentions that “Marketing expert Dr. Jeffrey Lant states that to penetrate the buyer's consciousness and make significant penetration in a given market, you have to contact the prospect a minimum of 7 times within an 18-month period.”
To penetrate the buyer's consciousness on social media, consistency is key and engagement is an important metric to make sure you are in the right path in achieving your business goals.
So without further a due, here are 6 proven tactics that will help you increase engagement on your Facebook page.